O campanie realizată de DDB Singapore pentru Breast Cancer Foundation (Breast Cancer Awareness Month). Printurile de mai jos vin la pachet cu o propunere pentru Facebook, Twitter și Instagram : să adopte logo-urile create de DDB (pentru o lună).
Descrierea printurilor :
- Facebook : „In the time it takes to check status updates, you can do a breast self-check instead. Appeal to Facebook to use our Breast Cancer Awareness logo during October now.”
- Instagram : „Rather than check your photos for likes, why not check your breasts instead? It might save your life. Appeal to Instagram to use our Breast Cancer Awareness logo during October now.”
- Twitter : „Checking your friends’ tweets won’t save your life, but checking your breasts might. Appeal to Twitter to use our Breast Cancer Awareness logo during October.”
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