Trecem de la fotbal la cricket și avem o reclamă foarte frumoasă din partea Nike India – un omagiu adus jucătorilor din această țară. Filmul de mai jos a fost creat din peste 1440 de imagini, iar campania a adunat peste 225000 de imagini din toată țara.
Avinash Pant, Marketing Director Nike India, despre campanie : „At Nike, we understand that the cricket culture of this nation is not confined to Team India and its players. It includes the millions of young cricketers who strive every day to be amongst the best tomorrow. This film is a dedication to each and every one of those young cricketers who relentlessly chase their dreams.The manifesto that captures the campaign idea best reads: “Yesterday was not good enough. Today is not over yet. Make Every Yard Count.”
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